As THC beverages surge in popularity, liquor stores, convenience stores, and specialty shops are adapting their product selections to meet growing consumer demand. These alcohol alternatives appeal to sober curious consumers, cannabis enthusiasts, and wellness-focused buyers, creating new revenue opportunities for retailers.
Stocking the right THC drinks in 2025 can:
- Drive higher sales by tapping into a fast-growing market.
- Attract new customers seeking low-dose, sessionable cannabis beverages.
- Differentiate your store from competitors by offering trend-forward products.
What’s Trending in THC Beverages?
Stay ahead of this exciting product base with insights on:
- Top-selling THC drinks & product formats
- The rise of functional THC beverages (infused with adaptogens, minor cannabinoids, and nootropics)
- Best-selling dosage levels and what consumers are looking for in 2025
Don’t miss out—discover the key trends and products shaping the future of THC beverages and watch your bottom line reap the benefits!
Why THC Drinks Are Gaining Popularity
As consumers seek alternative social beverages, THC drinks are emerging as a popular choice for casual users and wellness-conscious shoppers. The demand for low-dose, sessionable products is driving the THC beverage market forward, making these drinks a go-to option for those sober curious consumers looking for alcohol-free alternatives, and casual users who want a mild, controlled experience. Social drinkers are those seeking a new way to relax without the effects of alcohol.
With consumer interest at an all-time high, stocking the right THC beverages can help retailers attract new customers and boost sales in 2025.
What Makes a Best-Selling THC Beverage?
To maximize sales and attract a diverse range of consumers, retailers should focus on several key factors influencing the success of THC beverages:
Flavor Variety
Consumers are looking for a variety of flavors, from fruity to herbal and craft-inspired profiles. Offering an array of options can appeal to different taste preferences and elevate the overall drinking experience.
Low-Dose Options
Low-dose, sessionable THC drinks are ideal for beginners and social drinkers, providing a controlled and enjoyable experience. These products are ideal for casual use and align with the Sober Curious movement.
Functional Benefits
Products that combine THC with functional ingredients—like relaxation, focus, and sleep support—are gaining traction. These beverages serve a dual purpose, offering both the benefits of THC and targeted wellness outcomes.
Attractive Packaging & Clear Dosing Information
Clear, transparent dosing guidance and appealing, modern packaging help customers make informed choices. Visually striking designs and clear labeling communicate product benefits, boosting confidence and driving purchase decisions.
By focusing on flavor variety, low-dose options, functional benefits, and clear labeling, retailers can tap into growing consumer demand and maximize THC beverage sales in 2025.
Top-Selling THC Drinks to Stock in 2025
The THC beverage market is evolving with an expanding range of products that cater to casual users, wellness seekers, and experienced consumers. Stocking a well-rounded selection can help retailers meet consumer demand and drive sales. Here’s a look at the top-selling categories and product types, backed by emerging trends and consumer preferences:
Sparkling Waters Infused with THC
Light, refreshing, and low-calorie, sparkling THC waters are a hit among consumers seeking a healthy, sessionable option. Their subtle effects and thirst-quenching qualities make them perfect for casual, social drinking.
Best-selling trend: These are gaining significant traction, especially with flavored varieties like citrus, berry, and herbal notes.
Ready-to-Drink THC Mocktails
Mocktails with a THC twist appeal to consumers in the sober-curious movement looking for alcohol alternatives with a flavorful and sophisticated experience. These drinks are ideal for social gatherings and provide a fun, alcohol-free option.
Best-selling trend: Craft-inspired mocktails (think mojitos, margaritas, and mojito fusions) that offer a smooth, refreshing taste of classically loved cocktails, with subtle THC effects.
Brand Consideration: Heightened Canna by Bent Paddle
Low-Dose Microdrinks for Beginners
Low-dose microdrinks (around 2-5mg of THC per serving) are the perfect entry point for beginners and social drinkers who want to experience THC without overwhelming effects.
Best-selling trend: These products are gaining popularity for their ease of use and sessionable enjoyment, particularly in sparkling water or flavored beverage formats.
Brand Consideration: Trail Magic
Functional THC + CBD Blends
Functional THC + CBD drinks combine the best of both worlds—offering relaxation, sleep support, or stress relief without the intensity of high-THC products. These blends cater to wellness-focused consumers seeking calm and balance in their daily routines.
Best-selling trend: Relaxation-focused beverages with CBD + THC ratios are rapidly growing in demand, particularly for stress management and sleep aids.
Brand Consideration: BLNCD, CANNA
High-Dose THC Drinks for Experienced Consumers
High-dose THC drinks (typically 10mg+ of THC per serving) are targeted at experienced cannabis consumers who want stronger, more potent effects. These are perfect for nighttime relaxation or deepening the THC experience.
Best-selling trend: High-dose THC drinks are consistently popular among loyal cannabis enthusiasts looking for powerful experiences and long-lasting effects.
Brand Consideration: NOWADAYS, Death Row Records Do it Fluid
Top-Selling Categories
- Sparkling THC waters are growing fast due to their refreshing, low-calorie appeal.
- Ready-to-drink THC mocktails are increasingly popular, especially among sober-curious drinkers.
- Functional THC + CBD drinks are in demand for wellness-conscious buyers seeking specific outcomes like relaxation or sleep.
By offering a diverse selection that caters to both newbies and experienced users, retailers can tap into the growing demand for THC beverages and increase sales in 2025. With products like sparkling waters, ready-to-drink mocktails, and high-dose options, you’ll meet customer needs and stay ahead in this booming market.
Emerging THC Beverage Trends for 2025
As the THC beverage market continues to grow, product offerings are evolving to meet consumer expectations for both unique flavors and functional effects. Here are some key trends that will shape the industry in 2025:
Flavor Innovation: Tropical Blends & Botanical Infusions
As with any consumable product, flavor creativity is key to capturing consumer interest. Tropical blends (think mango, pineapple, and passionfruit) and botanical infusions (featuring herbs, floral notes, and spices) are gaining traction. These flavor profiles offer consumers a refreshing, complex taste that appeals to those seeking a more sophisticated experience than traditional flavors. Tropical blends and herbaceous infusions like lavender and chamomile are popular in both sparkling waters and mocktails, providing a balance of taste and relaxation.
Focus on “Minor” Cannabinoids (CBN, CBG)
Minor cannabinoids like CBN (cannabinol) and CBG (cannabigerol) are becoming key ingredients in functional THC beverages. These cannabinoids provide unique benefits; for example, CBN is known for its sleep-promoting effects, making it ideal for bedtime beverages. CBG is often touted for its potential to enhance focus and clarity, making it an excellent choice for productivity-focused drinks. Products featuring a combination of CBN or CBG with THC are gaining popularity, as consumers seek enhanced effects beyond traditional THC experiences.
Sustainability-Focused Brands
Sustainability is a major driver in consumer choices, with the U.S. sustainable brand market valued at $44 billion per 2024 data.
Brands that focus on eco-friendly packaging, sustainable ingredient sourcing, and responsible production processes are resonating more with environmentally conscious consumers. Sustainable practices, such as using recyclable cans, plant-based ingredients, or solar-powered production facilities, are becoming favorites among buyers who value ethical consumerism.
Products Marketed for Specific Experiences
THC beverages are increasingly marketed for specific life moments and experiences – think social vibes with drinks designed to enhance social interactions without the drawbacks or non-desired effects of alcohol. Some products even promote productivity, featuring beverages infused with CBG or other focus-boosting ingredients for a clear-headed experience during work or creative tasks. One of the most desired components of THC and CBD products is relaxation-based, as many drinks offer calming effects, often featuring CBD + THC blends or CBN for winding down after a long day. Lastly, experience-based marketing is on the rise, with customized beverages catering to specific outcomes (like focus, social energy, or relaxation) being well-received by consumers.
2025 THC Beverage Trends to Watch:
- Flavor innovation: tropical and botanical blends are leading the charge
- Minor cannabinoids like CBN and CBG are enhancing the effects of THC
- Sustainability-focused brands are gaining traction among environmentally conscious consumers
- Experience-based products are resonating with those seeking specific effects like social relaxation or productivity
By offering a mix of flavorful, functional, and sustainable THC beverages, retailers can cater to the broadening preferences of consumers in 2025 and keep their product offerings fresh and on trend.
How to Choose the Right THC Drink Distributor
As the THC beverage market expands, ensuring that your products meet both consumer expectations and regulatory standards is crucial. Working with trusted THC drink distributors offers several benefits that can help your business succeed in this growing market. Here’s why partnering with an experienced distributor is essential:
Ensures Product Quality and Regulatory Compliance
- Licensed Products: trusted distributors provide lab-tested, compliant THC products that adhere to both federal and state regulations. Ensuring the products you sell are tested for potency and purity helps protect your customers and your business from potential legal risks.
- Quality Assurance: reliable distributors prioritize product quality, so you can confidently offer beverages that meet consumer demand while maintaining high standards for safety and efficacy.
Product Training and Support for Staff
- Staff Education: a reputable distributor will provide comprehensive product training, ensuring your staff understands the effects, dosages, and benefits of THC beverages. This training is essential for making accurate recommendations to consumers, boosting customer trust, and increasing sales.
- Ongoing Support: good distributors offer continuous support, keeping your team informed about new products, trends, and consumer preferences. This ensures your store stays ahead of the curve in an evolving market.
Flexible Ordering Options
- Convenient Restocking: trusted distributors offer flexible ordering options, whether it’s bulk purchases or smaller, customized orders to fit your store’s needs. This ensures that you always have the right products on hand, helping you maintain consistent stock levels and meet fluctuating customer demand.
- Scalability: as demand for THC beverages increases, working with a reliable distributor ensures that you can easily scale your product offerings without worrying about supply chain issues or product availability.
Insights on Local and National Best-Sellers
- Sales Data & Trends: experienced distributors like Bernick’s provide valuable insights into local and national best-selling THC beverages. Understanding which products perform well in your region can help you stock the right mix and optimize your product selection to maximize sales.
- Consumer Insights: trusted distributors can guide you on which flavors, formulations, or cannabinoid profiles (like THC + CBD or minor cannabinoids like CBG or CBN) are trending, helping you stay ahead of evolving consumer preferences.
Bernick’s Expertise in Helping Retailers Stock and Promote THC Beverages
Bernick’s, with years of experience in the beverage distribution industry, has the knowledge and expertise to help retailers stock and promote THC beverages successfully. Their benefits include:
- Licensed and Compliant Products: all THC drinks are thoroughly tested for potency and safety, ensuring they meet both local and state regulations.
- Product Variety: Bernick’s offers a wide selection of high-quality THC beverages, from low-dose options for casual drinkers to high-dose drinks for more experienced users.
- Support and Training: Bernick’s provides staff training, helping retailers understand the benefits, dosage recommendations, and appropriate use for each product.
- Sales Data Insights: with access to regional and national sales data, Bernick’s helps retailers understand which products are trending, ensuring they’re always offering the most sought-after THC beverages.
What to Look for in a Trusted THC Drink Distributor:
- Licensed and compliant products to ensure quality and meet regulations
- Product training and ongoing support to help staff effectively sell THC beverages
- Flexible ordering options for convenience and scalability
- Sales insights and market trends to help tailor your product offerings
- Trusted distributors like Bernick’s bring all these elements together, ensuring you have the right products, knowledge, and support to succeed in the THC beverage market
By partnering with the right distributor, retailers can enhance product quality, stay compliant, and drive sales—ultimately offering customers the best THC beverage options in a rapidly growing market.
Tips for Successfully Merchandising THC Beverages
To maximize sales and ensure that customers easily find and understand THC beverages, effective merchandising strategies are key. Here are some tactics to consider in order to help retailers enhance their THC beverage offerings.
Cross-Merchandise with Non-Alcoholic Drinks, Mixers, and Snacks
- Create Themed Sections: place THC beverages alongside non-alcoholic drinks, such as mocktails, sparkling waters, and functional drinks. This will appeal to consumers who are seeking alternatives to alcohol but still want a flavorful, social experience.
- Snacks and Mixers: consider pairing THC beverages with snack foods (chips, nuts, and healthy snacks) and mixers for customers looking to create their own THC-infused beverages at home. It creates a complete experience and encourages cross-selling.
Utilize Marketing Efforts to Highlight Top-Sellers & Product Benefits
- Point-of-Sale: utilize clear and engaging signage that explains the benefits of THC beverages, such as relaxation, focus, or sleep support. Use simple language and visually appealing design to draw attention.
- Top-Seller Tags: highlight best-selling products with tags or banners, helping consumers easily find popular or trending items.
- Dosing Information: ensure that the signage provides dosing guidance, especially for new consumers who may be unfamiliar with THC and its effects. This information can help build confidence and trust with your customers.
Educate Staff on Product Effects and Dosing Guidance
- Product Knowledge: ensure all store staff are well-versed in the effects of THC beverages and how to recommend the right products based on consumer needs. For example, some customers might be looking for a mild, social drink with low doses, while others may prefer a higher-dose beverage for more intense effects.
- Dosing Guidelines: train staff on the dosing recommendations for each product, and explain how THC dosage affects different individuals (e.g., new users may need to start with lower doses). This can help staff feel more confident in offering guidance and ensures customers receive a positive experience.
By implementing these merchandising strategies, retailers can make THC beverages more accessible to a wider audience, provide a better shopping experience, and ultimately boost sales. Partnering with knowledgeable distributors, such as Bernick’s, can provide the training and resources necessary to successfully execute these strategies.
Capitalizing on Consumer Demand
As the THC beverage market continues to grow, 2025 presents an exciting opportunity for retailers to capture consumer demand and stay ahead of the competition. With the rise of the sober curious movement, interest in alcohol alternatives, and the increasing popularity of functional drinks, offering the right mix of THC beverages is key to driving revenue and attracting new customers.
To meet the evolving preferences of casual users, wellness-focused consumers, and cannabis enthusiasts, retailers need to stock a range of low-dose, sessionable drinks, as well as functional beverages that offer benefits like relaxation, focus, and sleep support. Additionally, clear labeling and dosing guidance are essential to ensure customer satisfaction and build trust.
Why Bernick’s?
Bernick’s has consistently focused on brand betterment for over a century, and has provided millions of beverages across its footprint. Working alongside a trusted THC drink distributor can help you stock the best-selling THC beverages for your market, offering access to high-quality products and expert retail support. Here's where Bernick’s really makes an impact on behalf of its retailer partners:
- Top-Selling THC Beverages: gain access to a wide selection of trend-forward, high-demand THC drinks that meet consumer needs and preferences.
- Expert Support: receive staff training, market insights, and sales data to help you effectively promote and sell THC beverages.
- Compliance and Quality: Bernick’s provides compliant, lab-tested products, ensuring both quality and safety for your customers.
- Tailored Solutions: with Bernick’s, you can curate a product lineup that aligns with your customers' desires and tap into emerging market trends.
By partnering with Bernick’s, retailers can confidently meet the demand for premium THC beverages, stay ahead of market trends, and expand their business in the rapidly evolving cannabis beverage space.
